Removing Barriers to Broadband
Innovative UK ISP Nildram has launched a new broadband option: move an existing Nildram broadband connection to a new home for free and with no down time. This neatly leverages DSL’s high geographic coverage and will be hard for cable providers to match, due to lower per provider reach, unless the different cable providers co-operate.
However, it is an offer that other providers should copy, both to improve retention and to tempt those dial-up laggards thinking of moving soon and so are put off by minimum broadband contract lengths. For Nildram, this is a better approach than offering one month contracts as these enable users to churn on short notice.
