if connected

Strategy and analysis about mobile, smartphones, tablets and connected experiences

Site Accessibility Drives Ad Revenues

leave a comment »

The coverage of web accessibility (BBC News / W3 WAI response) raises some interesting points. Disabled access is important, but there are other reasons to make a site accessible that have revenue impact: accessibility usually delivers a better customer experience; pages tend to load faster; they are easier for search engines to index leading to better rankings; etc. etc.
Advertising revenue will become another plus. This piece in Google’s AdSense FAQ (branded ‘AdWords’ to advertisers) caught my eye:

    2. How do I optimize my site for the most relevant ads?
    Our ability to target ads to your site depends on the content and structure of your site. Here are some basic guidelines for optimizing your site:
    - Place ads on pages that predominately contain text — only text is used to determine a page’s context.
    - If you have a robots.txt file, you’ll need to remove it or add the following two lines to your robots.txt to allow our content bot to crawl your site:
    User-agent: Mediapartners-Google*
    Disallow:

    - If your page contains frames, select the ‘Framed page’ checkbox when generating the ad layout code for that page.
    - Place ads on pages that don’t require a login.
    - Place ads on content pages that don’t change frequently.
    By following these tips, we can better serve the most relevant AdWords ads on all of your content pages. If we are unable to crawl or understand the content on your site, we may serve public service ads or your specified Alternate Ads, for which you will not accrue any AdSense earnings.

So, the bottom line is:
Accessibility to Google’s indexing robots = Greater contextual ad revenues

Written by Ian Fogg

April 15, 2004 at 6:44 pm

Posted in Uncategorized

Tagged with , ,

Agree? Disagree? Please comment, thx

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s