if connected

Strategy and analysis about mobile, smartphones, tablets and connected experiences

Skype: The words we’ve all been waiting for

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Which of these phrases would be the better way to announce to Skype’s users that the company had fixed the Skype network:
Take a deep breath. Skype is back to normal.
Skype is back to normal. The whole world can talk again.
The former are the words that Skype used and incorporates the current Skype tagline. The latter is mine, and is based on the one Skype used from 2004 until January 2007.
When are deep breaths required for normality? Don’t think too hard about this, the answer is not always pleasant.
Skype needs to fix its message, as well as the network.

Written by Ian Fogg

August 20, 2007 at 3:35 pm

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