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Strategy and analysis about mobile, smartphones, tablets and connected experiences

Switching From Vonage to Skype

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Swapping Vonage for Skype: One man’s search for VoIP that actually works
How one person went from:

I have long been a critic of Skype, suggesting that eBay was foolish to buy the VoIP toy and generally ridiculing it as a serious business tool.

To:

So today, I finally got a SkypeIn number. (I’ve had SkypeOut service for more than a year.) I set up my voice mail on Skype. I bought a phone (Philips VOIP841) to complement my use of a Plantronics headset (used more for comfort than anything else).

But there are a few real gems within the piece as to why he has embraced Skype that Internet businesses should understand:

Before I leave this post, it’s worth pointing out how similar the Skype model is to many open-source business models. Skype is free and, at least initially, tends to get used for tasks that are not mission-critical. Adoption starts with ease of trial and zero cost.

The challenge is clearly revenue. Something Skype has achieved to some extent but not sufficiently to meet eBay’s expectations.
and:

The sound quality is exceptional, and the reliability of the service (with one big exception) has been impeccable. When it’s not, there’s my mobile phone.

[my emphasis]
With multiple communication methods available to individuals, compared with the pre-mobile and pre-Internet era, everything changes.
More to follow in an upcoming Jupiter report.

Written by Ian Fogg

October 6, 2007 at 5:37 pm

Posted in Uncategorized

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