if connected

Strategy and analysis about mobile, smartphones, tablets and connected experiences

Kindle: Product Design Decisions and Localisation

leave a comment »

Amazon’s new Kindle ebook reader relies upon a mobile network standard (EVDO) that is used in only a few parts of the world (US and South Korea mainly). Amazon chose its (few) target markets for this initiative when they decided upon the Kindle device specification.

Ironically, Amazon-acquired Mobipocket which runs both an ebook store and creates cross-platform ebook reader software, was originally a French company.

Now, in the light of the US-specific Kindle hardware, Mobipocket seems semi-detached from Amazon’s ebook strategy: there’s no cross-promotion of Kindle on mobipocket.com, Mobipocket is international but Kindle is not, and there appears to be no compatibility between Mobipocket-bought ebooks and Kindle (*).
Weird.

* “Mobipocket non-DRM books are compatible with Kindle. However, books purchased from Mobipocket or retailers who use the Mobipocket format with DRM are not compatible with Kindle.”

Written by Ian Fogg

November 23, 2007 at 11:16 am

Posted in Uncategorized

Tagged with , , ,

Agree? Disagree? Please comment, thx

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s