if connected

Strategy and analysis about mobile, smartphones, tablets and connected experiences

Using ‘N’ WiFi to Attract the Well-Heeled

leave a comment »

BT are advertising their new home gateway, the Home Hub, on TV. The key benefit of the new hub model that BT pick out is the longer range and better coverage of its WiFi, as it uses the ‘n’ standard.
To what kind of potential customers will this appeal the most? Those with big homes, who will tend to have higher than average incomes and/or wealth. Nice.

Written by Ian Fogg

July 23, 2008 at 6:07 pm

Posted in Uncategorized

Tagged with ,

Agree? Disagree? Please comment, thx

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s