Using ‘N’ WiFi to Attract the Well-Heeled
BT are advertising their new home gateway, the Home Hub, on TV. The key benefit of the new hub model that BT pick out is the longer range and better coverage of its WiFi, as it uses the ‘n’ standard.
To what kind of potential customers will this appeal the most? Those with big homes, who will tend to have higher than average incomes and/or wealth. Nice.




