Archive for July 2008
Enter Our Research Survey on HDTV, VoD
The TV industry is being transformed by multiple trends: consumers embracing high definition; Internet TV viewing; IPTV roll outs; TV catch-up and other on demand services becoming increasingly mainstream.
Jupiter is conducting its annual TV Executive Survey for the European Digital Home Service.
If you work for a broadcaster, a cable/satellite/IPTV TV operator, a rights owner, or a TV production company, and have a few minutes to spare, your answers will help us collect interesting data on the state the of the TV industry. You can take the survey by clicking here.
We will use this data in combination with our existing proprietary consumer survey data on consumer attitudes and behaviours for new reports this summer.
To thank you for your participation, we’ll send you a free copy of the aggregated survey results.
Please also note that:
- Individual responses are strictly confidential.
- Responses are only used in an aggregate and anonymous form.
If you have any questions about this survey at all, or would like to be interviewed by Jupiter for this research, please contact me: ifogg /at/ jupiterresearch /dot/ com and I’ll either help or forward your email on to my colleague Laurence Meyer who is leading on this piece of research.
Thanks! We’re looking forward to hearing from you.
VirginMedia Loses ASA Ruling on Marketing of Speed
Unlimited broadband = 12 minutes – My take in April on the detail of this traffic management scheme.
As I’ve said before, it is in the broadband industry’s interests to be clearer and less ambiguous on the way they market broadband and broadband speeds.
Otherwise if the market is opaque and confusing, no ISP will be able to charge a premium for faster, quality, broadband as no consumer will be able to tell which service is better. Result: all ISPs will suffer declining revenues as consumers opt for the cheapest services.
I’ve been mulling over some new UK and European consumer data on attitudes to speed which makes for extremely scary reading for ISPs (clients please ask). It will be published in a forthcoming report.
In the meantime, have a browse of some of my earlier analysis of broadband marketing, the ASA and VirginMedia. As you will see, I’m not even slightly surprised about this ASA ruling!
VirginMedia is far from alone in stretching the truth, but this is the first major ruling that has gone against them. Most of the previous ASA rulings have focused on VM’s competitors.
VirginMedia’s traffic management, which is what the current ASA ruling that VM lost is about.
VirginMedia and a previous ASA ruling which VM won.
What Ofcom is doing from an industry perspective, as like me, Ofcom realise it’s in everyone’s interest to sort this out.




