Posts Tagged ‘tech populism’
BlackBerry Mobile Fusion Heralds the ‘ITization of the Person’
People’s unofficial use at work of personally-bought smartphones will lead to personal devices and personal information being managed by corporate IT departments. RIM has just announced BlackBerry Mobile Fusion, a new product to help companies manage the proliferation of employee-bought smartphones and tablets connecting to company networks.
Fusion has support for employees to use a single device for both work and home, the ability to manage multiple devices per person — critical in an era where individuals routinely use smartphones, tablets and notebook PCs in tandem — and self-service for individual employees to lock their phone if it’s lost or stolen.
But consumer smartphone owners already routinely have many of these abilities, even if their smartphones are not used for work, or provided by their employer. While RIM has been slow to extend its core expertise into the consumer market, other than with BlackBerry Messenger (BBM), numerous other companies have jumped into the fray and offered consumer versions BlackBerry’s enterprise features upon which RIM’s phone success was originally built.
The ‘ITization of the Person’ is already well underway. Here’s a selection of the many examples where consumers have corporate-style IT tools to manage their digital lives:- Read the rest of this entry »
